Core Services

We provide end-to-end support and empower clients with the data-driven
capabilities and intelligence needed to make better decisions.

Marketing/CX Optimization & Personalization

Business Intelligence & Visualization

Advanced Analytics & AI

Data Strategy, Management, & Governance

Platform Migration & Modernization

We help you at each stage
of your data-driven journey.

1. BUILD

Establish a robust
data foundation.

2. ANALYZE

Generate powerful, actionable insights.

3. DECIDE

Make confident, data-driven choices.

4. ACTIVATE

Implement decisions with cutting-edge platforms.

5. OPTIMIZE

Continuously improve through
real-world feedback.

Let us help you modernize your approach.

We Help Teams Across Your Organization

We help individual teams and cross-functional groups become more data-driven.

Marketing

We help you uncover and apply insights that improve your marketing precision, relevance, and ultimately, brand performance.

Customer Experience

We unify your disparate data to operationalize personalized experiences for stronger customer engagement, retention, and satisfaction.

Data & Analytics

We partner with you to help unlock more value from your enterprise data assets by improving your analytical tooling, skills, and capacity.

IT & Engineering

We support you by helping to optimize and modernize your tech enablement stack for greater performance reliability, and efficiency.

Top Areas of Focus for Marketing Teams

Solving these high priority focus areas is where we’re asked to help most often.

Spend Marketing Dollars More Effectively

Marketing Investment Rationalization
Historical Spend Attribution
Promotional Sensitivity
Channel Mix Scenarios
Lifecycle Stage Investment Planning
And More…

Anticipate & Influence Customer Behaviors

Advanced Analytical Modelling
Actionable Segmentation
Lookalike & Churn Analytics
Custom AI/ML Modelling
Data Visualization/Dashboards
And More…

Deliver Seamless & Personalized Experiences

Single Customer 360 View
Data Strategy & Governance
EDW Architecture/Build
Cloud Modernization
CDP/CRM Implementation
And More…

We Help You At Each Stage of Your Data-Driven Journey

Establish a robust data foundation

Generate powerful, actionable insights.

Make confident, data-driven choices.

Implement decisions with cutting-edge platforms.

Continuously improve through real-world feedback.

FINISH

Modern Tools and Partnerships

Solving Complex & Novel Challenges Across Industries

We’re Purpose-Built To Solve Big Challenges With Our Senior Team Of Multidisciplinary Experts

Major
Retailer

Custom ML model using transaction data which transformed marketing and merchandising decisions with more powerful segmentation.

Leading Wellness CPG

Modern cloud data warehouse and BI solution to improve granular understanding of marketing and sales performance.

Large SaaS Platform

Robust marketing attribution models to validate investment levels and optimize ROI on media placement strategies.

Top 3
Telco

Advanced BI solution integrating real-time data from proprietary hardware to support customer segmentation and regulatory reporting.

Specialization in Health & Wellness

With over a decade of cross-industry expertise, Massive Insights brings a unique perspective and mission-driven focus to the health and wellness sector. We help clients use data-driven approaches to overcome the complex challenges inherent in this category.

We’re Uniquely Positioned to Support Health & Wellness Brands…

It Starts With Our

“Why”

Health & Wellness isn’t just our focus, it’s our mission. We’ve set a 10-year target of positively impacting 1 billion lives and helping to build a healthier world is our way of doing so.

To reach that scale, we use our skills in data/analytics to amplify the impact of health and wellness brands so they can help more people, more meaningfully.

Decades of Experience in Healthcare & Life Sciences

Our expanding executive team has spent most of their careers working to improve health outcomes at scale.

We understand the deep behavioral dynamics at play and how challenging it is to help people commit to (and sustain) healthier living.

For years, we’ve been leveraging data and technology to address unmet needs and support individualized health journeys.

Cross-Industry Innovation

Whether it’s CPG, retail, or SaaS, our range of problem-solving experience enables us to bring fresh thinking to the persistent challenges in health & wellness.

It’s not just about having worked in other industries though; it’s about having the wisdom to know which best practices are portable and relevant to the health & wellness space.

This guides our approach on areas like personalization, demand planning, real-time analytics, and more.

Security, Privacy, & Compliance

While other categories celebrate “moving fast and breaking things”, we know the sensitivities and stakes are much larger when it comes to health & wellness.

MI has a long track record of working in heavily regulated industries with priority attention on security, privacy, and compliance. So much so, that we’ve even done work for some regulators.

In our entire history, we’ve never had a breech or compliance incident resulting from any of our work.

Specialization in Health & Wellness

With over a decade of cross-industry expertise, Massive Insights brings a unique perspective and mission-driven focus to the health and wellness sector. We help clients use data-driven approaches to overcome the complex challenges inherent in this category.

We’re Uniquely Positioned to Support Health & Wellness Brands…

It Starts With Our Mission to Help
Build a Healthier World

Decades of Experience in
Healthcare & Life Sciences

Cross-Industry Insights For
Healthy Innovation

Building Trust Through Security,
Privacy & Compliance

Health & Wellness isn’t just our focus, it’s our mission. We’ve set a 10-year target of positively impacting 1 billion lives and helping to build a healthier world is how we’ll get there.

We know we can’t achieve this alone. That’s why we partner with and support mission-aligned brands, using our expertise in data/analytics to amplify their impact.

We want to help our clients, help more people, more meaningfully.

Our approach combines deep analytical capabilities with genuine understanding of personal health journeys. We help brands optimize both their investment and their impact by reaching the right people with the right support at the right time.

Our Experience Helps >

Our expanding executive team brings years of experience driving impact in healthcare and life sciences. This background gives us unique insight into helping people make meaningful health improvements at scale.

We also understand the complex behavioral dynamics that influence health decisions. This insight is crucial for brands looking to build lasting relationships with their customers and create sustainable behavior change.

We combine this health expertise with sophisticated data analytics to help brands address unmet needs, personalize support, and guide individuals through their unique health journeys.

This approach doesn’t just drive better health outcomes – it improves key business metrics. From optimizing customer acquisition to increasing retention and lifetime value, we help brands grow efficiently while maximizing their impact.

Innovation Drives Results >

Our cross-industry experience spans complex challenges in sectors from telco to finance – from predictive analytics and customer segmentation to data governance and privacy frameworks. This breadth gives us valuable perspective on solving sophisticated technical and analytical challenges.

But health and wellness is different. That’s why our focus here matters. We’ve developed the expertise to know which approaches from other sectors can truly advance health outcomes – whether it’s applying customer journey insights from retail, churn prediction techniques from telco, or data governance approaches from financial services.

By combining proven cross-industry solutions with deep understanding of health sector needs, we help brands tackle their most complex challenges. From building robust data strategies to implementing personalized engagement platforms, we bring tested approaches that we know will work in this unique space.

Trust Matters Most >

While other categories celebrate “moving fast and breaking things”, we know the sensitivities and stakes are much larger when it comes to health and wellness data.

We have a long track record of working in heavily regulated industries, with priority attention on security, privacy, and compliance. In our entire history, we’ve never had a breach or compliance incident resulting from any of our work – a record we maintain through rigorous standards and protocols.

Our comprehensive approach to data protection goes beyond basic compliance, incorporating industry best practices and proactive safeguards. We help brands build trust with their customers while confidently scaling their data-driven initiatives.

Want to explore how we can help you?

Let’s Talk >

10+

YEARS

OF DRIVING
INNOVATION

1000s

OF SUCCESSFUL

ANALYTICS PROJECTS

Proven experience across industries

The Massive Insights Difference

In our view, all your potential partners should have great data/analytical depth, move quickly, and deliver results. That’s simply the cost of entry. But what’s the difference that makes the difference? To us, it’s also about the

human side of technology

.

The best talent model, focused on your specific needs, that brings cross-functional teams together.

Three Ways We Deliver Better Outcomes

Top-Tier Talent & Real-World Agility

Meeting You Where You Are With What You Really Need

Translating Across Teams to Drive Measurable Impact

New Model for Modern Data Analytics

What if you could have it all – the deep bench strength and expertise of a top consulting firm, plus the speed and agility of a specialized boutique? Until now, you had to choose one or the other. We’ve reinvented the model to give you the best of both: comprehensive expertise that moves at your speed, without the overhead and complexity that typically comes with it.

We’ve built something fundamentally different – a model that attracts the industry’s best minds and equips them with AI-enhanced tools to deliver more value, faster. By breaking free from traditional consulting constraints, we put top experts to work on what matters most: accelerating your success.

Top Talent on Your Terms >

Personalized Solutions as Unique as Your Challenge

Drawing from the insights of over 1000 successful projects, we’ve learned that every organization’s data analytics journey demands its own path. Your unique combination of team dynamics, tooling preferences, data maturity, and business objectives requires more than a standard playbook or predetermined technology stack.

We start by defining what success truly means for your organization and ensuring we’re solving the right problems. Our comprehensive understanding of the analytics landscape – from tools to talent to change management – means we craft solutions that truly fit your organization. By meeting you where you are and focusing on what matters most, we deliver results that drive rapid adoption and lasting value.

See How We Make It All Come Together >

We’re Your Organizational Glue

Most data analytics initiatives demand deep collaboration across teams that rarely work together. Business units speak one language, IT another, and analytics teams yet another – leading to misaligned expectations, costly rework, and stalled progress.

We’ve developed a better way – a multidisciplinary team that bridges these gaps. By combining business acumen, analytical depth, and engineering excellence, we translate requirements, priorities, and constraints across teams. This alignment accelerates delivery and ensures solutions that actually solve the right problems.

Ready to experience the MI difference?

Let’s Talk >

In our view, all your potential partners should have great data/analytical depth, move quickly, and deliver results. That’s simply the cost of entry. But what’s the difference that makes the difference? To us, it’s also about the

human side of technology

. The best talent model, focused on your specific needs, that brings cross-functional teams together.

Improving Your Client Experience: The MI Three Uniques^TM

1

Big Consulting Expertise With Boutique Style Agility

Big consulting partners excel at seeing the big picture and covering your blind spots. Unfortunately, that often ends up being slow, expensive, and full of change orders.

On the other end of the spectrum, niche specialists are great at the specific thing they do, but it might not actually solve your true problem nor easily integrate into your environment.

With our unique talent model, MI lives live in the Goldilocks zone giving you the best of both worlds. Big picture thinking with the speed and flexibility of a boutique.

2

We Meet You Where You Are (With What You Need)

Big consulting partners excel at seeing the big picture and covering your blind spots. Unfortunately, that often ends up being slow, expensive, and full of change orders.

On the other end of the spectrum, niche specialists are great at the specific thing they do, but it might not actually solve your true problem nor easily integrate into your environment.

With our unique talent model, MI lives live in the Goldilocks zone giving you the best of both worlds. Big picture thinking with the speed and flexibility of a boutique.

3

We’re Skilled at Unifying & Translating Across Your Teams

Having worked with all types of companies on enterprise data solutions, we know that cross-departmental friction is universally a limiting factor on success. It’s not out of malice, however. 99% of the time we find things just get lost in translation.

By design, we’ve built a fusion of cross-disciplinary talent to bridge the gap and help regain alignment so that everyone’s rowing in the same direction.

It’s not just about numbers and code. We prioritize empathy and clear communication as the foundation for achieving impactful results.

The Massive Insights Story

From our roots in data analytics to our bold mission of positively impacting 1 billion lives, Massive Insights has evolved into a force for transformation in the health and wellness space. We combine deep analytical expertise with a passionate commitment to helping brands create meaningful change in people’s lives.

The Massive Insights Story

Not Your Typical Consultancy

The Turning Point

Making a Difference in Health & Wellness

The Bottom Line

Our story began in 2012 with our founders who were practitioners and respected thought leaders in the data / analytics space.

Building on a history of work at big consultancies and agencies, they set out on a path to build an independent offering which addressed the short comings inherent in legacy incumbents.

The vision was a team of senior experts who could deliver high impact work with better quality and speed. This team would acquire a well-deserved reputation for tackling novel and complex problems.

Our first decade was full of growth and achievements. Big clients, breadth across verticals, industry recognition and recognized thought leadership.

Then Covid hit.

Like it did for many, this period inspired a great deal of introspection on the team.

By any objective standard, we should have been thrilled with our success thus far.

Somehow the nagging question of “why” kept surfacing. This led to the question of where we wanted to be in 10 years?

To answer this, we went back to our founding principles (service, impact, and legacy) as a way of informing our answer.

With this clarity, we developed an audacious 10-year goal:

Positively Impact 1 Billion Lives.

This goal crystallized everything and began the next chapter in our history.

Health & Wellness quickly became our priority focus with our strategy to amplify the impact of mission-aligned brands.

We wanted to help our partners better engage and support their communities who aspire to build healthier lifestyles.

Having worked in the space a long time, we knew the struggles of starting and sustaining a health journey. Each is unique with different motivators, challenges, and curves along the way.

Our approach is to empower our clients with the capabilities and intelligence to leverage data-driven strategies to overcome these complexities.

This optimizes investment allocations and helps get the right message, to the right person, at the right time.

At the end of the day, we want to help health & wellness brands, help more people, more meaningfully.

The great part is that we don’t have to choose between making a difference and business success.

With a shared value mindset, we’re actively focused on helping our clients achieve stronger growth, happier customers, and improved ROI.

Their success is an early measure of our progress in positively impacting 1 billion lives and achieving our mission of helping to build a healthier world.

#dataforgood

The Massive Insights Story

Not Your Typical Consultancy

Our story began in 2012 with our founders who were practitioners and respected thought leaders in the data / analytics space.

Building on a history of work at big consultancies and agencies, they set out on a path to build an independent offering which addressed the short comings inherent in legacy incumbents.

The vision was a team of senior experts who could deliver high impact work with better quality and speed. This team would acquire a well-deserved reputation for tackling novel and complex problems.

Our first decade was full of growth and achievements. Big clients, breadth across verticals, industry recognition and recognized thought leadership.

The Turning Point

Then Covid hit.

Like it did for many, this period inspired a great deal of introspection on the team.

By any objective standard, we should have been thrilled with our success thus far.

Somehow the nagging question of “why” kept surfacing. This led to the question of where we wanted to be in 10 years?

To answer this, we went back to our founding principles (service, impact, and legacy) as a way of informing our answer.

With this clarity, we developed an audacious 10-year goal:

Positively Impact 1 Billion Lives.

This goal crystallized everything and began the next chapter in our history.

Making a Difference in Health & Wellness

Health & Wellness quickly became our priority focus with our strategy to amplify the impact of mission-aligned brands.

We wanted to help our partners better engage and support their communities who aspire to build healthier lifestyles.

Having worked in the space a long time, we knew the struggles of starting and sustaining a health journey. Each is unique with different motivators, challenges, and curves along the way.

Our approach is to empower our clients with the capabilities and intelligence to leverage data-driven strategies to overcome these complexities.

This optimizes investment allocations and helps get the right message, to the right person, at the right time.

The Bottom Line

At the end of the day, we want to help health & wellness brands, help more people, more meaningfully.

The great part is that we don’t have to choose between making a difference and business success.

With a shared value mindset, we’re actively focused on helping our clients achieve stronger growth, happier customers, and improved ROI.

Their success is an early measure of our progress in positively impacting 1 billion lives and achieving our mission of helping to build a healthier world.

#dataforgood

Better Decisions. Better Outcomes.

Our Foundation: Challenging the Status Quo

Our story began in 2012, founded by practitioners and respected thought leaders in the data/analytics space.

After years at major consultancies and big agencies, they set out to build something different – an independent firm that would overcome the limitations of legacy incumbents.

The vision was a team of senior experts delivering high-impact work with unprecedented speed and quality, earning a reputation for solving complex and novel challenges others couldn’t.

The first decade exceeded all expectations – bringing marquee clients, expanding across industries, and establishing recognized thought leadership.

Then everything changed >

The Next Chapter: Crystallizing Our “Why”

In 2020, Covid changed everything.

Like it did for many, this period prompted deep reflection about our purpose and reason for being as a company.

By any objective standard, most teams would have been thrilled with MI’s success. This wasn’t our reality though – something was missing.

A little voice kept asking “why” over and over. This led us to consider what we truly wanted to be when we “grew up” – what real difference could we make in the next decade?

To answer this question with clarity, we returned to our founding principles which include service (wanting to help people), impact (wanting to make a difference), and legacy (wanting to drive lasting change).

This reflection led us to an audacious 10-year goal that would define our future:

Positively Impact 1 Billion Lives.

This goal crystallized everything and opened the next chapter in our story.

Defining our Mission >

Our Mission: Helping to Build a Healthier World

With the 10-year goal set, we then sharpened our focus on the health and wellness space and defined our company mission as helping to build a healthier world.

Setting our sights on positively impacting 1 billion lives made it clear we couldn’t go it alone. Our strategy would need to center on partnering with and amplifying mission-aligned brands.

We would leverage our skills in data analytics to multiply the impact of companies whose products and services help people build healthier lifestyles – enabling them to better engage and support their audience.

While our expertise spans many industries, health and wellness is where it matters most. Our experience has shown us how deeply personal each health journey is – with unique motivators, challenges, and inflection points along the way.

This understanding drives our approach: empowering clients with the capabilities and intelligence to leverage data-driven strategies. By reaching the right person with the right support at the right time, brands can optimize both their investment and their impact.

Making it Count >

Our Impact: Purpose-Driven Performance

The math is beautifully simple: When health and wellness brands thrive, more people live healthier lives.

Every time we help our clients succeed, we multiply their impact. Better targeting, deeper engagement, and optimized outcomes don’t just drive business growth – they enable thousands more people to take steps toward better health.

Each optimization, each insight, each successful campaign means more people reached, more lives improved, bringing us closer to our 10-year goal of positively impacting 1 billion lives.

This shared value approach isn’t just good ethics – it’s good business. Our data-driven expertise ensures:

Clients achieve stronger growth and deeper engagement
Communities gain better health outcomes
MI advances its goal of positively impacting 1 billion lives

And that’s the real power of data: turning business metrics into human impact, one decision at a time.

Ready to multiply your impact?

Let’s Talk >

The Massive Insights Story

Not Your Typical Consultancy

Our story began in 2012 with our founders who were practitioners and respected thought leaders in the data / analytics space.

Building on a history of work at big consultancies and agencies, they set out on a path to build an independent offering which addressed the short comings inherent in legacy incumbents.

The vision was a team of senior experts who could deliver high impact work with better quality and speed. This team would acquire a well-deserved reputation for tackling novel and complex problems.

Our first decade was full of growth and achievements. Big clients, breadth across verticals, industry recognition and recognized thought leadership.

The Turning Point

Then Covid hit.

Like it did for many, this period inspired a great deal of introspection on the team.

By any objective standard, we should have been thrilled with our success thus far.

Somehow the nagging question of “why” kept surfacing. This led to the question of where we wanted to be in 10 years?

To answer this, we went back to our founding principles (service, impact, and legacy) as a way of informing our answer.

With this clarity, we developed an audacious 10-year goal:

Positively Impact 1 Billion Lives.

This goal crystallized everything and began the next chapter in our history.

Making a Difference in Health & Wellness

Health & Wellness quickly became our priority focus with our strategy to amplify the impact of mission-aligned brands.

We wanted to help our partners better engage and support their communities who aspire to build healthier lifestyles.

Having worked in the space a long time, we knew the struggles of starting and sustaining a health journey. Each is unique with different motivators, challenges, and curves along the way.

Our approach is to empower our clients with the capabilities and intelligence to leverage data-driven strategies to overcome these complexities.

This optimizes investment allocations and helps get the right message, to the right person, at the right time.

The Bottom Line

At the end of the day, we want to help health & wellness brands, help more people, more meaningfully.

The great part is that we don’t have to choose between making a difference and business success.

With a shared value mindset, we’re actively focused on helping our clients achieve stronger growth, happier customers, and improved ROI.

Their success is an early measure of our progress in positively impacting 1 billion lives and achieving our mission of helping to build a healthier world.

#dataforgood

Leadership Team

Julie Batten

Chief Operating Officer

Julie Batten is the Chief Operating Officer at Massive Insights, bringing over 20 years of technology and analytics leadership experience to our client partnerships. Previously COO at Riskthinking.AI and executive leader at several prominent tech consultancies, Julie has driven operational excellence in healthcare analytics for global brands including J&J, Allergan, and Takeda. She ensures our clients achieve measurable business outcomes through data-driven transformation.

Ewan Dunderdale

Chief Growth Officer

Ewan Dunderdale leads growth at Massive Insights with 27 years of global data and analytics consulting expertise. His healthcare innovations include developing predictive models for hospital patient flow and establishing America’s largest Patient Safety Organization with GE Healthcare. Having worked across four continents, Ewan brings deep expertise in AI/ML, predictive analytics, and data strategy to transform healthcare delivery through data-driven solutions.

Clarence Chow

Partner

Clarence Chow, co-founder of Massive Insights, has 25+ years of data strategy and analytics leadership experience with global brands. His expertise spans marketing analytics, customer segmentation, and ROI optimization across healthcare and multiple industries. Drawing from his management consulting background, Clarence specializes in bridging marketing and technology needs to deliver measurable business outcomes through data-driven solutions.

David Kim

Partner

David Kim brings 25+ years of analytics leadership to Massive Insights, transforming organizations through strategic data solutions. His expertise in optimizing customer experiences and operational efficiency spans retail, technology, and healthcare sectors. David’s combination of executive perspective and analytical rigor helps clients accelerate growth through evidence-based strategies.

Brian O’Donnell

Partner

Brian O’Donnell brings 25+ years of industry experience to Massive Insights, specializing in analytics-powered health engagement strategies that combine behavioral science insights with commercial acumen. Having led major digital transformations across CPG, financial services, and healthcare sectors, he excels in optimizing customer journeys from product launch through maturity. Brian supports health and wellness brands in developing innovative, data-powered commercialization strategies that create measurable behavior change and sustainable growth.

Leadership Team

Ronald McDonald

Chief Cheeseburger Maker

Ronald McDonald is the Chief Cheeseburger Maker at Fast Food Fantasies, a boutique fast-food innovation consultancy. In his role as Chief Cheeseburger Maker, Ronald is responsible for curating mouth-watering cheeseburger experiences, optimizing burger delivery operations to ensure customers achieve the ultimate satisfaction.

Before joining Fast Food Fantasies, Ronald held senior roles at various burger, snack, and beverage companies. He was previously the Chief Burger Flipper at FryNation, a fry-centric culinary provider, and also led innovation teams at SnackShack, Sizzle.io, and Fries ‘n’ Co., where he contributed to grilling mastery and flavor expansion strategies.

With over 20 years of experience in fast-food and culinary arts, Ronald brings a wealth of knowledge across a variety of taste profiles, including over 10 years of cheese-focused innovation, partnering with companies such as Cheddar Delight, BurgerBoss, Swiss Supreme, Mozzarella Mavens, and Cheesy Innovations.

Ronald McDonald

Chief Cheeseburger Maker

Ronald McDonald is the Chief Cheeseburger Maker at Fast Food Fantasies, a boutique fast-food innovation consultancy. In his role as Chief Cheeseburger Maker, Ronald is responsible for curating mouth-watering cheeseburger experiences, optimizing burger delivery operations to ensure customers achieve the ultimate satisfaction.

Before joining Fast Food Fantasies, Ronald held senior roles at various burger, snack, and beverage companies. He was previously the Chief Burger Flipper at FryNation, a fry-centric culinary provider, and also led innovation teams at SnackShack, Sizzle.io, and Fries ‘n’ Co., where he contributed to grilling mastery and flavor expansion strategies.

With over 20 years of experience in fast-food and culinary arts, Ronald brings a wealth of knowledge across a variety of taste profiles, including over 10 years of cheese-focused innovation, partnering with companies such as Cheddar Delight, BurgerBoss, Swiss Supreme, Mozzarella Mavens, and Cheesy Innovations.

Ronald McDonald

Chief Cheeseburger Maker

Ronald McDonald is the Chief Cheeseburger Maker at Fast Food Fantasies, a boutique fast-food innovation consultancy. In his role as Chief Cheeseburger Maker, Ronald is responsible for curating mouth-watering cheeseburger experiences, optimizing burger delivery operations to ensure customers achieve the ultimate satisfaction.

Before joining Fast Food Fantasies, Ronald held senior roles at various burger, snack, and beverage companies. He was previously the Chief Burger Flipper at FryNation, a fry-centric culinary provider, and also led innovation teams at SnackShack, Sizzle.io, and Fries ‘n’ Co., where he contributed to grilling mastery and flavor expansion strategies.

With over 20 years of experience in fast-food and culinary arts, Ronald brings a wealth of knowledge across a variety of taste profiles, including over 10 years of cheese-focused innovation, partnering with companies such as Cheddar Delight, BurgerBoss, Swiss Supreme, Mozzarella Mavens, and Cheesy Innovations.

Ronald McDonald

Chief Cheeseburger Maker

Ronald McDonald is the Chief Cheeseburger Maker at Fast Food Fantasies, a boutique fast-food innovation consultancy. In his role as Chief Cheeseburger Maker, Ronald is responsible for curating mouth-watering cheeseburger experiences, optimizing burger delivery operations to ensure customers achieve the ultimate satisfaction.

Before joining Fast Food Fantasies, Ronald held senior roles at various burger, snack, and beverage companies. He was previously the Chief Burger Flipper at FryNation, a fry-centric culinary provider, and also led innovation teams at SnackShack, Sizzle.io, and Fries ‘n’ Co., where he contributed to grilling mastery and flavor expansion strategies.

With over 20 years of experience in fast-food and culinary arts, Ronald brings a wealth of knowledge across a variety of taste profiles, including over 10 years of cheese-focused innovation, partnering with companies such as Cheddar Delight, BurgerBoss, Swiss Supreme, Mozzarella Mavens, and Cheesy Innovations.

Ronald McDonald

Chief Cheeseburger Maker

Ronald McDonald is the Chief Cheeseburger Maker at Fast Food Fantasies, a boutique fast-food innovation consultancy. In his role as Chief Cheeseburger Maker, Ronald is responsible for curating mouth-watering cheeseburger experiences, optimizing burger delivery operations to ensure customers achieve the ultimate satisfaction.

Before joining Fast Food Fantasies, Ronald held senior roles at various burger, snack, and beverage companies. He was previously the Chief Burger Flipper at FryNation, a fry-centric culinary provider, and also led innovation teams at SnackShack, Sizzle.io, and Fries ‘n’ Co., where he contributed to grilling mastery and flavor expansion strategies.

With over 20 years of experience in fast-food and culinary arts, Ronald brings a wealth of knowledge across a variety of taste profiles, including over 10 years of cheese-focused innovation, partnering with companies such as Cheddar Delight, BurgerBoss, Swiss Supreme, Mozzarella Mavens, and Cheesy Innovations.

Actionable Insights

Transformational Impact

Core Services

Marketing/CX Optimization & Personalization

Business Intelligence & Visualization

Advanced Analytics & AI

Data Strategy, Management, & Governance

Platform Migration & Modernization

We help you at each stage of your data-driven journey.

1. BUILD

2. ANALYZE

3. DECIDE

4. ACTIVATE

5. OPTIMIZE

Let us help you modernize your approach.

We Help Teams Across Your Organization

Marketing

Customer Experience

Data & Analytics

IT & Engineering

Top Areas of Focus for Marketing Teams

Spend Marketing Dollars More Effectively

Spend Marketing Dollars More Effectively

Anticipate & Influence Customer Behaviors

Anticipate & Influence Customer Behaviors

Deliver Seamless & Personalized Experiences

Deliver Seamless & Personalized Experiences

We Help You At Each Stage of Your Data-Driven Journey

FINISH

Modern Tools and Partnerships

Solving Complex & Novel Challenges Across Industries

Major Retailer

Leading Wellness CPG

Large SaaS Platform

Top 3 Telco

Specialization in Health & Wellness

With over a decade of cross-industry expertise, Massive Insights brings a unique perspective and mission-driven focus to the health and wellness sector. We help clients use data-driven approaches to overcome the complex challenges inherent in this category.

We’re Uniquely Positioned to Support Health & Wellness Brands…

It Starts With Our

“Why”

Decades of Experience in Healthcare & Life Sciences

Cross-Industry Innovation

Security, Privacy, & Compliance

Specialization in Health & Wellness

With over a decade of cross-industry expertise, Massive Insights brings a unique perspective and mission-driven focus to the health and wellness sector. We help clients use data-driven approaches to overcome the complex challenges inherent in this category.

We’re Uniquely Positioned to Support Health & Wellness Brands…

It Starts With Our

“Why”

Decades of Experience in Healthcare & Life Sciences

Cross-Industry Innovation

Security, Privacy, & Compliance